I wanted to create a new visual brand identity for the Swedish hotel Ett hem. Ett hem means "A home" and is a small family owned hotel that offers 12 exclusive rooms that make you feel like home.

For us in Sweden, the home is a special place. We rarely go out to eat, we'd rather have friends over for dinner. In Sweden, the home is a gathering place, where we take it easy, hang out and spend most of our leisure time.

With the logo, I want to illustrate an open door because A home is a place where all are welcome. Inspiration I have received from architects drawings. The logo is also a composite of 1 + h.

Art Direction & Design/

Isabelle Österlund